LAS VEGAS (KTNV) — “I looked at a lot of the reviews online on Google, looked at a bunch on Yelp, just kind of tried to do due diligence on it,” said Las Vegas homeowner Chris Hove, who found out the hard way that reviews he partially relied on to pick his pool builder were fake.
“To do something like that is extremely shady,” Hove said.
After he left his review, he started looking more closely at others.
“I noticed numerous reviews that were very recent that were talking multiple praises, five stars, how great they were, and I thought, ‘this is kind of funny, completely contradicts my experience and my neighbors’ experiences.'”
The internet is littered with fake reviews.
It’s become such a big problem that companies who typically compete are instead coming together to try to ensure customers get a more honest picture when deciding where to spend their money.
The platforms now banding together will battle fake reviews like those we exposed with Greencare Pool Builder in Las Vegas.
The newly formed Coalition for Trusted Reviews will establish best practices for hosting online reviews and work to detect and call out fakes.
Chris Hove says it shouldn’t
