For Fauzi Arif Hutama, who lives in the Indonesian city of Tangerang in Java, the holy month of Ramadan and celebrations for Eid al-Fitr are another excuse to check out deals on Shopee, the most popular e-commerce site in the country.
The 29-year-old electrician buys everything from clothing to food for his four pet cats on the Singapore-based Sea’s Shopee site. For Eid, which falls on April 10, he plans to spend his holiday bonus — equivalent to his monthly salary of 9 million rupiah ($566) — on snacks and refreshments for his relatives and neighbors and to also make charitable donations online.
“I cannot remember the last time I bought something at a shopping mall,” he told Rest of World. “I do all my shopping online on Shopee.”
Hutama is not alone. Almost nine in 10 Muslim consumers in Indonesia will do some of their Ramdan shopping on Shopee, according to a recent survey by research firm YouGov. Lazada, Indonesia’s Tokopedia, and TikTok Shop are the other favored e-commerce sites, according to the survey, with shoppers saying they plan to buy more clothing, cosmetics, household appliances, and food and drinks online rather than offline and to make more