Tag: TikTok

21
October
0

Shopee, TikTok, and Lazada dominate Ramadan shopping in Southeast Asia

By avi maxwel / in , , , , , , , /

For Fauzi Arif Hutama, who lives in the Indonesian city of Tangerang in Java, the holy month of Ramadan and celebrations for Eid al-Fitr are another excuse to check out deals on Shopee, the most popular e-commerce site in the country.

The 29-year-old electrician buys everything from clothing to food for his four pet cats on the Singapore-based Sea’s Shopee site. For Eid, which falls on April 10, he plans to spend his holiday bonus — equivalent to his monthly salary of 9 million rupiah ($566) — on snacks and refreshments for his relatives and neighbors and to also make charitable donations online. 

“I cannot remember the last time I bought something at a shopping mall,” he told Rest of World. “I do all my shopping online on Shopee.”

Hutama is not alone. Almost nine in 10 Muslim consumers in Indonesia will do some of their Ramdan shopping on Shopee, according to a recent survey by research firm YouGov. Lazada, Indonesia’s Tokopedia, and TikTok Shop are the other favored e-commerce sites, according to the survey, with shoppers saying they plan to buy more clothing, cosmetics, household appliances, and food and drinks online rather than offline and to make more

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03
August
0

How to Get Started on TikTok Shop for Sellers and Creators: Document

By avi maxwel / in , , , , , /

  • TikTok is wooing brands and creators to try its in-app shopping feature, Shop.
  • In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices.
  • Read the full 9-page document TikTok shared after the summit with information about Shop.

TikTok wants everyone to hop onto the “shoppertainment” train.

“Shoppertainment” — a portmanteau of “shopping” and “entertainment” — is the future of commerce, the platform argued during an online summit it hosted in mid-June. Entertaining content is what drives customers to purchase. TikTok referenced the hashtag #TikTokMadeMeBuyIt, which had almost 64 billion views as of July 28.

Through TikTok Shop, the platform has introduced a way for brands to sell products and for users to buy them directly on the app, without going to third-party websites.

During the summit, called “Discover, Sell, Grow,” key TikTok execs, execs from brands, creators, and business owners discussed how to get started on Shop, how to use ads on TikTok, and best practices on what type of content sells best.

“Our community bring their creativity every day to produce content on our platform that is playful and fun, and all underpinned by entertainment,” said Kris Boger, the UK general

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27
June
0

TikTok prepares ‘Project S’ plan to break into online shopping

By avi maxwel / in , , , , , , /

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TikTok is expanding its online retail offerings, with its Chinese parent company selling products through the viral video app as the group seeks to challenge rivals such as Shein and Amazon.

In recent weeks, UK users have begun to see a new shopping feature within the TikTok app called “Trendy Beat”, a section offering items that have proven popular on videos, such as tools to extract ear wax or brush off pet hair from clothing.

All the items advertised are shipped from China, sold by a company registered in Singapore that is owned by TikTok’s Beijing-based parent company ByteDance, according to filings and people familiar with the operations.

The model, similar to how Amazon makes and promotes its own range of best selling items, represents a vast shift from TikTok’s existing shopping marketplace. It currently allows other vendors to sell items through the TikTok Shop, which then takes a small commission.

By contrast, ByteDance would take all the proceeds from sales made through the Trendy Beat feature on TikTok, four people familiar with its operation said.

TikTok said

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22
May
0

The 15 Best Fashion Accounts to Follow on TikTok in 2023

By avi maxwel / in , , , /

TikTok might be best known for its viral dance challenges, genius beauty hacks, and addictive cleaning reels, but the app is also dripping with outfit inspiration and tips, like how to make your jeans fit better and how to layer turtlenecks under sweaters. And you shouldn’t have to wait for a chance to look at your For You Page to find these brilliant creators. Whether you’re looking for ways to make the most out of your existing wardrobe, advice on how to pull off specific pieces, or just want to stay up to date on trends, here are some of the best TikTok fashion influencers to follow in 2023 .





Remy Bader


TikToks: @remibader


Why She’s Worth a Follow: Remi took TikTok by storm with her hilarious and relatable “realistic haul” videos, showing what clothing she bought online really looks like at home, when not on size-two models. Her humor, honesty, and openness about mental health have turned her into a bona fide star, and even earned her a Revolve collab — size-inclusive, of course.



Mandy Lee


TikToks: @oldloserinbrooklyn


Why She’s Worth a Follow: Yes, her handle is incredible, but Mandy’s fashion hot takes on the industry are even better.

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