04
February

What Do Fashion Buyers Actually Look For?

By avi maxwel / in , /

Just as quickly as a parade of models walk the runway, mens fashion month is over! There were billionaires sitting front row, cowboys walking the catwalk and a lot of new takes on suits, serving as catnip for tailoring aficionados worldwide. Plenty to get you starting that autumn/winter clothing wish list.

But in between all the theatrics – elevating catwalks, snowfall during the finale parade, celebs-turned-models; that type of thing – that come with these fashion extravaganzas, it can be hard to identify what is actually going to be in your wardrobe next season. Sure, you can have your hopes pinned on a pair of Dior ballet flats or a Louis Vuitton cactus-embroidered blazer, but the likelihood of them ending up in your favourite retailers is all down to the buyers that work for them.

This group of sartorial stalwarts riffle the rails post-show and decipher what’s going to fit best into their customer’s collections – meaning you can count on them to know what’ll flop and what won’t. That’s why we asked a handful of London’s best shops what they loved from the autumn/winter ’24 shows, and what they’ll be stocking next season.


Simon Longland, Director of Buying, Fashion

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01
February

The Best Street Style From Milan Fashion Week SS24

By avi maxwel / in , , , , , /

New York Fashion Week has ended, and Milan Fashion Week has begun, meaning it’s another week of the most stylish attendees proving again and again that the looks outside the shows can be just as good as what’s on the runway. Here, some of the best street style, as captured by Christina Fragkou.

Photo: Christina Fragkou

Director Anderson wears a suit by Mr. Ned, tailored by Vahram Mateosian.

Photo: Christina Fragkou

Actress Randolph wore an Eloquii dress.
Instagram: @davinejoy

Photo: Christina Fragkou

Stylist Shipton wears a vintage top and skirt, a Dsquared2 purse, Zarqua shoes, R&M Leathers socks, and D’heygere and Gentle Monster sunglasses.
Instagram: @Airtomyearth

Photo: Christina Fragkou

Model Smith wears a Zara tank, vintage Marks & Spencer button-up, Urban Outfitters jeans, Onitsuka Tiger sneakers, and a Fendi belt.
Instagram: @danakatesmith

Photo: Christina Fragkou

Model Eeten wears a vintage blazer, Weekday jeans, Adidas sneakers, and a Loewe purse. Model Vermeulen wears a vintage top, Weekday jeans, vintage Chanel sunglasses, Vagabond shoes, and a bag from Holland.
Instagrams: @milavaneeten, @ilyavermeulen

Photo: Christina Fragkou

Stylist and model Atieno wears vintage boots, a custom outfit by Anna Galaganenko, and Hugo Boss earrings.
Instagram: @nicoleatieno

Photo: Christina Fragkou

Influencer and entrepreneur Cao wears

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28
January

Daphne Joy’s best style moments: From model and hip-hop girlfriend to fashion designer

By avi maxwel / in , , , , , , , , /

Actress, designer and model Daphne Joy first caught the public’s attention during her high-profile relationship with rapper 50 Cent. 

Since then, she has carved a niche for herself in the entertainment industry with her eponymous clothing line and multiple film projects. 

Joy’s fashion philosophy seems to be deeply rooted in empowerment and personal connection, “For as long as I can remember I have always been a curvaceous woman. It took me so long to embrace my curves and not only do I embrace it now, I feel empowered by every feminine curve on my body,” explains Daphne on her official website, “Designing pieces with a woman’s curves and comfort in mind, has always been a dream of mine. Striking, minimally bold, classic silhouettes will always be the intention behind every piece.” Her designs celebrate the female form, favouring silhouettes that enhance natural curves. A glance at the website hints at Skims meets Wolford, photographed in Insta-approved muted settings with a whole lot of ‘body-ody-ody-ody’ mixed in. 

The mother of Sire Jackson, her son with 50 Cent, Daphne has also seen her child find modelling success. At just two years old, Sire secured a lucrative contract with Kidz Safe, showcasing his

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27
January

Mastering the Vintage Style: The Socks and Trousers Combination | Fashion

By avi maxwel / in , , , , , , /









To ensure that your clothes aren’t ‘wearing you’, it’s important to start paying closer attention to the finer details of your outfit. Vintage clothing allows you to do this perfectly – immersing you in the distinct styles of various eras through the fashion world. The task of harmonising the elements of the lower half of your outfit often seems either deceptively simple or simply impossible – especially when it comes to combining socks and trousers.

Typically, conventional fashion standards have this unspoken expectation that your socks should always blend with your trousers, disappearing into the background. But if you dive through the eras of vintage fashion, you’ll see that it has challenged the norms, offering a fresh perspective on self-expression and creativity.

The Perfect Trousers







Mastering the Vintage Style The Socks and Trousers Combination -2




Choosing the right trousers should be the foundation of nailing the lower half of your outfit. Vintage pieces, like retro trousers, tend to be more high-waisted and tailored – helping you get that sleek, sophisticated appearance. It doesn’t matter whether you’re channelling the vintage styles of the 1920s flapper style, the 1950s rockabilly, or the wide-leg freedom of the 1970s – vintage trousers can ensure that your socks

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15
January

20 gift ideas from Canadian fashion and beauty brands that we love

By avi maxwel / in , , , , , , /

From chic shackets to the leggings on everyone’s gifting wish list, these festive finds are merry and bright.

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To help guide your holiday spending toward homegrown brands, we’ve gathered up 20 gift ideas from Canadian fashion and beauty companies that we love. These festive finds are both merry and bright.

Aritzia The Super Puff Soft Glaze.

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Aritzia’s The Super Puff Soft Glaze

A super puff coat from Aritzia can be found on many a holiday wish list, especially for those in the teen and young adult gift category. Level up the gifting style by selecting this chic glazed-finish design, which features a water-repellent exterior and plush goose down puffer fill.

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