Category: Fashion and Style

08
July
0

Eco-Friendly Online Shopping To Top $100 Billion

By avi maxwel / in , , , , /

Five years from now, none of us will go through a product checkout experience and not have the option to make our purchase carbon neutral. That’s how Dane Baker, co-founder and CEO of EcoCart, predicts the sustainable future of e-commerce.

His company, EcoCart, partners with brands and retailers to power a carbon-neutral and climate positive shopping experience. The app calculates the carbon footprint of products, giving consumers the opportunity to offset the emissions at checkout through brand-sponsored sustainability projects.

“We’re making it easy for consumers to take climate action in a frictionless way as they go about their daily lives,” said Baker. “Working with a global network of partners, we help brands strengthen customer relationships and loyalty. Shoppers have a deeper affinity with organizations that act on their shared commitment to sustainability.”

Brands of all sizes worldwide are using EcoCart to increase conversion rates and repeat purchases. A premium skin care product organization boosted repeat purchase rates by 50%. A fast-growing plant-based nutritional supplements company increased online cart conversions by 22%. One sustainable furniture company’s average order

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05
July
0

Sydney fashion designer Lee Mathews is still in demand after close to 25 years. Here’s why

By avi maxwel / in , , , , , , , , /

As online shopping became nascent, Mathews knew she had to “develop a language to tell people who we were, what we stood for”. She spent “so much money” on consultants, trying to articulate the Lee Mathews brand, she says.

“These were questions I’d never really asked myself. For a very long time it was just, you go to work, you make some clothes, you sell them. I never set out to start a business.”

Before she launched her eponymous label, Mathews was an art director at Vogue Australia and worked at luxury boutique Belinda Seper and at Country Road. She discovered a love of printmaking and, with the sewing skills she had learnt from her grandmother as a child, she began making clothes for friends and family – who urged her to take them to market.

An early Mathews dress, sold at Belinda Seper, from the early 2000s. Steve Baccon

She ran her own race then, and runs it still. Growth has been organic, but is often still scary, she says. “As opportunities presented themselves, they begat more and more of them,” she says. “And there was very little planning until we got to about the sixth store, I think.

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02
July
0

‘Chefcore’ is the a la mode restaurant-inspired style you’ll actually want to wear | Fashion

By avi maxwel / in , , , , , , /

There’s a trend bubbling up in restaurant kitchens, and this time it’s got nothing to do with small plates. “Chefcore”, as coined by the menswear writer Clayton Chambers, has chefs ditching their traditional formal whites for a more casual aesthetic.

For a long time, no one cared what chefs wore, either inside or outside the kitchen. However, thanks to TV shows such as The Bear – where Carmy’s (Jeremy Allen White) perfect white T-shirt gained a cult following and (spoiler alert!) he gives protege Sydney a custom Thom Browne chef’s jacket – customers are as keen to know the brand of clothes a chef is wearing as they are the specials.

Look around your favourite eatery and you’re likely to spot that stiff, long-sleeved jackets have been replaced by Carmy-esque biceps-grazing T-shirts while torque hats have been ousted by baseball caps.

Jeremy Allen White as Carmy in The Bear. Photograph: Matt Dinerstein/FX Networks

It’s a trend that is heating up in front of the pass, too. London’s celebrated nose-to-tail restaurant St John recently swapped its front-of-house formal whites for laid-back corduroy tailoring, teaming up with the Savile Row tailor Drake’s on a clothing collection.

At Osip, a farm-to-table

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01
July
0

Debunking the dream: Is working in fashion going out of style?

By avi maxwel / in , , , , /

The 10-minute survey was shared with Vogue Business newsletter subscribers, shared online via LinkedIn and Instagram, and directly with over 350 industry contacts. The data analysis was conducted by an internal Condé Nast custom research team, alongside the writers of this series. Statistical comparisons between groups were used at a 95 per cent confidence interval.

In order to take the survey, respondents had to be over 16 and work in the fashion industry. Among respondents, 55 per cent were under the age of 35, and 44 per cent were over 35 (one per cent preferred not to answer). Women made up 80 per cent of respondents, and men made up 18 per cent (two per cent self-described or preferred not to answer). Thirty per cent were freelance, and 67 per cent were engaged in full-time employment. In terms of seniority, 61 per cent held managerial positions.

There are some inevitable limitations to this data. While the survey was shared with a global audience, the majority of respondents were based in the US (35 per cent) and the UK (30 per cent). Due to cultural sensitivities and differing legal constraints on data collection, questions about race/ethnicity and sexuality were only asked

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Important Things You Need to Consider in Choosing a Garment Factory According to Your Needs

By Eliza Stuart /

The progress of fashion that is growing very rapidly and always providing new innovations and freshness will always provide opportunities for anyone who wants to start a fashion business. Of course, there will be a lot of preparation and planning that needs to be done when starting a business in the fashion sector. Of course, when you are going to start a fashion business, you will find a lot of advice to find a garment factory to prepare clothes according to your wishes directly in large quantities. Garment manufacture will make it easier for you to get clothes for you to sell in large quantities and the best quality.

You certainly don’t want to order clothes in large quantities from an unclear garment factory that could give you a lot of problems later. Such as low-quality clothes, and long workmanship, you could even be fooled by a fake garment factory. To avoid such problems, pay attention to the important things you need to consider in choosing a garment factory according to your needs.

Ask for references from your acquaintances

References from your family or friends will make it very easy for you to find the right garment factory. Especially if … Read more