Category: Fashion and Style

24
January
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How Bloomreach Clarity is redefining how you shop online with Conversational Shopping

By avi maxwel / in , , , , , , /

Bloomreach announced a new product at The Edge Summit called Bloomreach Clarity, calling it “the future of commerce.” It’s all about conversational shopping and will change how many people shop online.

At the Edge Summit, Bloomreach CEO and co-founder Raj De Datta talked about Bloomreach’s use of AI. The platform has always had AI at its foundation, calling it Loomi. And Loomi powers everything. But the firm is even more excited about generative AI and what it can do for commerce.

De Datta said that it’s essential we get it right, arguing that people can feel overwhelmed by everything said about AI today – good and bad – and that we need to take a “collective deep breath.” We need to build a blueprint that will take us forward, and his perspective is focused on AI, e–commerce, and marketing.

According to Statistica, e-commerce made up 19% of retail sales worldwide in 2022. One of the biggest challenges for online shopping is that people find it hard to make a decision. Either more research is required, or they decide they want to visit a physical store first.

De Datta says e-commerce is built today for searchers rather than seekers. It’s

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21
January
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China’s Pinduoduo Has Reshaped Discount Shopping

By avi maxwel / in , , , , /

When Pinduoduo, the Chinese discount shopping app, debuted nearly a decade ago, the tech giants Alibaba and JD.com dominated China’s e-commerce business.

Pinduoduo felt more like a gimmick than a future rival. It was a combination of a game arcade, a shopping mall and a social network. Its main selling point was lower prices for shoppers who recruited other buyers to make group purchases. Customers could pass the time by playing video games or earn money by logging in daily to browse the app.

Now, no one is taking the company lightly.

Pinduoduo is the sister company of Temu, the bargain shopping app that has amassed tens of millions of users outside China, including in the United States, where it is spending billions of dollars on promotion. Americans who haven’t used Temu yet have probably seen its Super Bowl ads or Instagram posts.

Like TikTok, Temu is the foreign version of a highly successful Chinese company. As its popularity has grown in the United States, its business practices have also come under scrutiny. Members of Congress have questioned whether it is providing a U.S. channel for products that are made in China using forced labor. It has encountered criticism for

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20
January
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How Small Business Owners Can Boost Their Online Presence

By avi maxwel / in , , , , , /

If 2022 taught us anything about small businesses, it is that nothing is certain. Business models were disrupted, customer habits changed, and many firms embraced new technologies and digital strategies to survive.

To thrive in today’s digital age, a Digital marketing agency needs to adopt effective digital strategies that can help them establish a robust online presence. By doing so, they can reach a larger audience, build lasting relationships with customers, and ultimately increase brand awareness and recognition. With consumer behavior increasingly shifting towards online channels, digital strategies are more important than ever for businesses looking to succeed in the modern marketplace.

Customers prefer online shopping in 2023

According to surveys conducted by Software Advice, most consumers, who have been increasingly using online shopping channels and plan to continue doing so after COVID, prefer businesses with fully online services.

When asked about their preferred mix of online and in-person interaction, 35% prefer mostly online interaction in a post-COVID-19 world. Of those who have interacted with service providers online, 94% report that their experience met or exceeded their expectations. Although consumers buy online, they aren’t necessarily waiting for their

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18
January
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Is Donald Trump a style icon?

By avi maxwel / in , , , /

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Donald Trump could not, in good conscience, be described as a chic man. He is not “sartorially elegant”, as the fashion designer Tom Ford has said of the current US president. He is neither trendy nor traditionally stylish. But is Donald Trump, nonetheless, a style icon? 

That was the claim made by a sycophantic former aide, Stephen Miller, during an appearance on Fox News last week — one for which he has been widely panned. Miller had apparently been left incensed by a piece in the New York Times that lavished praise on “dapper” Joe Biden’s “timeless” style. It gushed: “Mr Biden gives offhand master classes on the wardrobe tricks that distract from the inevitable predations of time.” 

Miller fought back. “The most stylish president and First Lady in our lifetimes are Donald Trump and Melania Trump. Donald Trump is a style icon!” he told — or rather shouted at — Fox anchor and Trump ally Sean Hannity. “He changed American fashion in The Apprentice — people spent the next ten years trying to dress like Donald Trump!

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15
January
0

20 gift ideas from Canadian fashion and beauty brands that we love

By avi maxwel / in , , , , , , /

From chic shackets to the leggings on everyone’s gifting wish list, these festive finds are merry and bright.

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Published Dec 01, 2023  •  Last updated 21 hours ago  •  4 minute read

La Vie en Rose Plaid Flannel PJ Set. La Vie en Rose

To help guide your holiday spending toward homegrown brands, we’ve gathered up 20 gift ideas from Canadian fashion and beauty companies that we love. These festive finds are both merry and bright.

Aritzia The Super Puff Soft Glaze.

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Aritzia’s The Super Puff Soft Glaze

A super puff coat from Aritzia can be found on many a holiday wish list, especially for those in the teen and young adult gift category. Level up the gifting style by selecting this chic glazed-finish design, which features a water-repellent exterior and plush goose down puffer fill.

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